6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel connected to your brand and sense that companies understand them as individuals. So how can companies stick out from the crowd? Employers should be proactive in their approach to bring in prospects, and recruitment marketing is the service

Recruitment marketing is a relatively new way to attract prospects, both passive and active, to your business. It involves adopting the exact same principals and methods used by marketing to draw in candidates and increase brand awareness. Some examples of marketing practises now being used by HR groups include: lead generation, SEO, guerrilla marketing, social marketing, personalised prospect journey and content production.

According to SHRM, business that integrate recruitment marketing into their hiring strategy can produce 3 times more applicant leads than those who don’t – leading a 100% greater close rate on candidates. Additionally, recent research by Allegis discovered that running a recruitment marketing project can conserve companies up to 40% on overall talent costs. On top of these cost savings, recruitment marketing increases employer brand and attracts an estimated 50% more certified prospects.

It’s remarkable to see how a deep understanding of your candidates can cause projects that motivate them to act. We’ve created a list of 6 of our preferred imaginative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. These campaigns pressed the limits of traditional task advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most competent salesmen in the service, Ogilvy, one of the worlds most popular advertising agencies, ran an imaginative recruitment project to discover ’The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they invited the prospective candidates to movie themselves offering a brick. The prize? A three month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic method of recruitment marketing projects.

They are a fantastic way to attract passionate candidates as well as functioning as a preliminary screening test. Companies might ask candidates to solve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling signboard. This marketing campaign was a terrific success for Google and made full marks online within mathematical and engineering forums – even before Google was known as the brains behind the operation.

The billboard, positioned in Silicon Valley, provided a complicated mathematical equation to passers-by and challenged those who thought they were wise enough to solve it. Once resolved, the equation exposed a website URL (www.7427466391.com) that the solver need to go to.

Those wise adequate to resolve the signboard puzzle were given one last puzzle as soon as on the website.

Successful candidates received the message:
”Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re grateful you’re here. One thing we learned while developing Google is that it’s easier to find what you’re trying to find if it comes trying to find you. What we’re looking for are the best engineers worldwide. And here you are.”

The signboard was an engaging way to attract a few of the smartest minds to Google. Google organized this candidate swimming pool into enthusiastic ’issue solvers’ – a highly prestigious ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the task of hiring 100 workers. To fill this high number of positions, they needed to believe huge. IKEA’s outside the led to a wonderful ”inside the box” service.

IKEA decided to target those who they knew already loved IKEA by putting ’career instructions’ inside package of IKEA items for customers to discover upon opening their product. The instructions mirrored their well-known assembly guidelines, instructing consumers on how to ”assemble your future”.

The campaign was a big success, referall.us and clients loved it. Thousands of consumers applied, and IKEA worked with 280

staff members who appreciated the IKEA brand name. The factor for the success of the project was not simply down to its imagination but also since it talked to IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment project effectively gotten in touch with prospects in a customised way, in their own homes just as they’re focused on assembling their new furnishings.

Volkswagen: A Concealed Message

When Volkswagen had to employ gifted mechanics, they thoroughly considered where this target audience hung out so that they might communicate their recruitment message effectively.

Volkswagen selected an obvious but uncommon positioning, the undercarriage of cars and trucks in need of repair. Volkswagen intentionally dispersed defective automobiles with the message hidden beneath to service centres throughout Germany in anticipation of attracting skilled workers.

Volkswagens campaign was a fantastic success, and they employed many knowledgeable mechanics while authenticating themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were seeking to attract ambitious trainees to their business. They reached students by going to the one place guaranteed to have students around, campuses at a number of Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out ”We’re trying to find students who aren’t satisfied with just any option. www.McKinsey.ch.”

The project’s aim was to pre-filter candidates by attracting those that aren’t pleased with simply any service and wonder innovators. The pencil twisted the guidelines of advertising, and it’s basic message resonated with many, leading to high-quality graduate employs at McKinsey.

Similar to this pencil, recruitment marketing projects don’t need to be expensive, and business can state a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and they publish content two times a day – in some cases more. They share material that possible employees can associate with and feel influenced by, such as individual workers achievements, days in the life of an employee and general everyday updates from across the Marriott network.

Marriott desires to communicate a sense of personalisation with their professions page so that potential employees can construct a genuine connection with the brand name. They attain this by allowing named staff members to address any questions on the professions page from the company profile. Marriot likewise offers a chat service to those looking to find out more about life at the business and guidance on how they can successfully look for a position.

Marriotts method reveals you don’t need exceptional out of the box believing to connect with prospects. There are a myriad of methods your company can approach your recruitment project. Marriott’s strategy is easy, and any company can emulate this approach and attain the very same success. Have a designated location where you share insights on life at your business and most notably, listen to possible candidates and respond to their questions promptly and effectively.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the finest experience possible and you have time to focus on what matters, your individuals. Learn more about us here.