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AI Startup Perplexity Sued For Alleged Trademark Infringement

Perplexity, the venture-backed startup building AI-powered search items, has been sued in federal court for apparently breaking another company’s hallmark.

In a problem submitted Thursday in the U.S. District Court for the Northern District of California, lawyers representing a business called Perplexity Solved Solutions implicate Perplexity of infringing on its hallmark rights by utilizing the brand ”Perplexity.”

Perplexity Solved Solutions, a Plano, Texas-based company established in 2017, applied to register the Perplexity hallmark with the U.S. Patent and Trademark Office (USPTO) in October 2021, according to the complaint.

Perplexity Solved Solutions mainly sells HR and workplace partnership software application, including an unified control panel for HR analytics and a videoconferencing tool called Perplexity Meet. The business secured a hallmark registration by November 2022 and started promoting products on its website, perplexityonline.com, a domain that Perplexity Solved Solutions had actually signed up in 2021.

Perplexity and counsel for Perplexity Solved Solutions did not react since press time. TechCrunch will update the short article if either celebration remarks.

The Texas company declares that AI start-up Perplexity started infringing on its hallmark ”in or around” August 2022 to promote its AI-powered online search engine. The month prior – July 2022 – Perplexity had actually signed up the domain perplexity.ai, which the grievance likewise alleges is infringement.

”The [Perplexity] site currently situated at the infringing domain name prominently features the Perplexity [hallmark],” the grievance reads,” [and] the infringing products and services are extremely similar to those used by Perplexity [Solved Solutions] and appeal to a similar consumer base. For instance, Perplexity [Solved Solutions’] ’Perplexity Meet’ and offender’s ’Perplexity Spaces’ both are software platforms that help with communication and cooperation amongst colleagues in businesses and other companies.”

Perplexity Spaces, which the San Francisco-based AI start-up released for enterprise clients in October, are centers with a customizable AI assistant and ports to third-party platforms, apps, and file systems.

The problem declares that Perplexity has ”filled the marketplace” with its infringing branding, including marketing throughout its various social media accounts. The AI start-up decreased to buy the Perplexity trademark in September 2023 when offered, per the complaint, and rather chose to file for its own hallmark with the USPTO, which is still pending.

According to the grievance, Perplexity didn’t adhere to a stop and desist letter from Perplexity Solved Solutions’ counsel, and it hasn’t withdrawn its pending trademark application – regardless of efforts to oppose the application before the and appeal board.

Attorneys for Perplexity Solved Solutions state that Perplexity’s usage of its trademark is most likely to sow confusion.

”In reality, upon details and belief, customers currently have been confused,” the grievance reads. ”For example, on many events, social networks users have actually ’tagged’ Perplexity in their posts about defendant’s infringing items and services.”

The problem declares that Perplexity’s conduct violates laws, including the Lanham Act – the U.S. federal law that controls trademarks and unfair competitors. Among other forms of legal relief, Perplexity Solved Solutions is looking for to bar Perplexity from using its trademark, along with the hallmark ”Perplexity AI,” pay damages, and transfer ownership of any domains that include Perplexity branding.

It’s the most recent courtroom headache for Perplexity, which is currently fighting a suit filed by News Corp’s Dow Jones and the NY Post over what the complainants refer to as a ”content kleptocracy.” Many other news sites have revealed issues that Perplexity closely replicates their material – just last October, The New york city Times sent the startup a stop and desist letter.

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