
Pfizer & Co., Inc.
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Founded Date april 21, 1970
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Sectors Automotive
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Company Description
New ’discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to launch a new ’discrete’ kind of the drug that will replace the iconic – and instantly recognisable – little blue tablet.
The unique diamond-shaped tablets might quickly be changed by a pink, rectangular ’wafer’ that dissolves on the tongue, indicating it does not need to be taken with water.
About half of males over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug initially came to the market in the 1990s after being invented by the American pharmaceutical business Pfizer.
It was first developed in the 1980s as a heart problem medication, but trial individuals noticed it had an uncommon negative effects – frequent erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has made an application for a hallmark in the UK for the brand-new kind of the drug, Viagra ODF.
Viatris has currently released the Viagra ODF in Canada and marketed it as being ’thin and discreet’ which may be preferable for numerous customers.
The unique tablets – which can cause embarrassment for some patients – has been reinvented and a brand-new dissolvable type may be offered to Brits in the next 5 years. Stock image
’Tablets are not always tolerable to clients and also often the size of tablets may put patients off having them,’ Thorrun Govind, pharmacist and health professional, informed The Telegraph.
She included: ’Some men might still be finding the concept of having Viagr embarrassing, but I would hope that males’s health and conversations about sexual health have moved on since Viagra was very first created.’
Ms Govind thinks this brand-new style is a ’favorable action forward’.
The brand-new dissolvable medication is believed to likely pertained to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, informed the paper that the hallmark application is a ’good indicator’ it will be offered within the next 5 years.
She explained trade mark registrations can be cancelled if they are not used for a constant period of 5 years or more after registration. As a result, it seems Viatris plans to introduce the product within the next few years.
However, giving a hallmark would not ensure the ODF could be sold and it would need to be approved by the Medicines & Healthcare products Regulatory Agency first.
It’s anticipated to cost the like the tablet variation and to be offered in the very same dosages.
An overall of 4.57 million prescriptions for sildenafil, more by the brand name Viagra, and other kinds of impotency drugs sold under the brand Cialis and Levitra, were dished out by the health service in 2023
This follows dodgy Viagra was discovered to be Britain’s most significant fake drug after more than ₤ 6.2 countless fake blue tablet were taken by UK regulators in 2023.
More materials of the erectile dysfunction drug were found than knock-off variations of pain relievers like morphine.
Health authorities said online retailers flouting policies lagged the fake materials with a lot of being imported from countries like India without a proper licence.
Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best referred to as Viagra, were confiscated last year.
Another half-million dosages of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were also taken.
While all medications carry potential negative effects drugs from unreliable sources might either not work or bring additional ingredients or impurities like heavy metals or other drugs that might be unsafe.